Giving2.0_6/18/08_Quote

“What do you need to listen for and why?

* How do your supporters (and potential supporters) view your organization? Is it positive or negative?

* What are they saying about your organization?

* What do they think about your issue area?

* What do they like or dislike about your program or service?

* How are their preferences changing?

* How are technologies and social trends impacting your supporters?

* What ideas might they offer for new services or marketing/fundraising campaigns?

* How is the conversation around your organization, issue area, or program changing?

* Who are the influential voices in the social media space covering your issue area or topical domain?”

— June 6, “Liz Strauss and Chris Brogan Share Some Thoughts About Social Media Listening: I’m All Ears” posted by Beth Kanter on Beth’s Blog: How Nonprofits Can Use Social Media.