Shortlisted: Cancer Care West for The Road to Inis Aoibhinn – Donegal to Galway 240k cycle (Ireland); CRIS Cancer Foundation for Works that Value Lives (Spain)
Innovative Fundraising Campaign: winner – DanChurchAid, Denmark
This category recognizes organizations for a fundraising campaign that displays innovation and opportunity for replication during the last 12–24 months. The prize went to DanChurchAid for its Give Malawi a Lifeline campaign, held in collaboration with Bilka, a Danish chain of department stores. The goal of raising kr6.5 in three years to renovate two health centers for pregnant women and young children was reached after only four months, prompting an expansion of the project with a new goal to raise a further kr20m to support eight health centers. So far, it has reached kr16.1m.