Ho? Ho? Or Ho?

So what's such a big deal about this package? It's the 3.5-inch-by-5.5-inch insert. On the front there's a vintage photo of two soldiers decorating a Christmas tree out in the forest. "Happy Holidays" and a border surround the black-and-white image in metallic gold ink. It feels old-timey, nostalgic and patriotic all at once.