Ho? Ho? Or Ho?
You can go big or small on your holiday theme; just be sure to go creative too.
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Many of these seasonal packages I have seen before, while others are familiar tunes — but not only is the volume pumped up, it's also in state-of-the-art surround sound.
You know that wild Neiman Marcus Christmas catalog with the Fantasy Wish List? (This year's most expensive gift, for example: his and her watches from Van Cleef & Arpels called "Poetic Wish" — costing $1.09 million. Yikes.) Anyway, in the world of direct-response fundraising and fulfilling a Fantasy Wish List of front-end premiums, here's a doozy:
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Kimberly Seville
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