Going all out on a few major events accomplishes your goals

By Sandy Rees

Money. Events are usually meant to be fundraisers, so be sure you generate as much as you can from them. Corporate sponsors, silent auctions and VIP extras can add to your bottom line.
Awareness. Events can raise awareness for your cause in the community, drawing much-needed attention to your work.
New or deeper relationships. Some events lend themselves very well to bringing new supporters into your organization's family or getting to know current supporters better.
Other resources. If there's something that your event is bringing your organization (like large donations of food or clothing, etc.), it may be very worthwhile to hold the event.

Once you decide which event you plan to hold, use these tips to maximize your efforts and get the greatest possible return on investment.