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If they want to give you money, let them do it with ease and efficiency!
If you ask them to donate online on your Web site homepage, link that page directly to a form that allows them to make the donation. And, be sure to keep the donation page simple and easy to navigate!
Even though more and more people are becoming comfortable with making online donations, their fear of someone undesirable getting their personal information is very real. Be sure to include the options for a downloadable donation form and, if your budget allows, give a phone number where folks can call to contribute.
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M. Sue Woodward
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