Going Beyond the Donate Button

Median dollars raised online grew 27 percent between 2005 and 2006. The average amount raised jumped 40 percent from 2003 to 2005, with the number of online donors doubling during the last three years.

In one recent online benchmark study, M+R Strategic Services reviewers Karen Matheson, Eve Fox and Michael Ward stated, “One point is perfectly clear: The Internet is the place for nonprofits to invest!”