Going Beyond the Donate Button

Clicking on the “Donate” button more often than not precedes an unpleasant online experience that tries the patience and perseverance of even the most dedicated contributor. It takes you to a page where you are instructed to wade through a long list of donation options or to click — yet again — to download a form that you must print out, then fill in by hand, stuff into an envelope and then find a 41 cent (or Forever) stamp to mail it. (I have had this experience first hand with several well-known membership organizations!)