Going Beyond the Donate Button

At least good, old direct mail has your name and address printed on your form, and the envelope typically has the postage already paid!

How does an experience like that build or grow a relationship with a valued constituent?

For that is what online fundraising is about: building relationships with potential donors. Online technologies and tools provide an enormous range of opportunities — with varying points of entry — to recruit donors, identify their personal interests, make targeted pitches that will engage them and cause them to respond on your behalf, while continuing to cultivate and steward them for ongoing financial support.