You Might Be Good, but Are You Great?

Collins summarizes his approach with two final ideas you might like to consider. One involves what he calls Clock Building, Not Time Telling. To become really great, you need to build culture and business models — not obsess about bean counting. Often charities work far too hard at matching funder or short-term 
priorities — time telling — rather than building genuine capacity — clock building. The other idea, 
crucial to charities, involves creating change within values. G2G organisations are clear on their fundamental beliefs and change everything but these. With clear values you can act flexibly to deliver the great results that your beneficiaries demand 
of you. FS