You Might Be Good, but Are You Great?

For charities taking on the "G2G" challenge, even assessing the "good" part is difficult. So "great" becomes very hard indeed. But whether you're good or great, you need to ask if you are genuinely addressing the challenges of poverty, natural disasters, child neglect, social inequality, human rights violations, environmental degradation, etc. Candidly you can only assess yourself as "great" if you achieve your mission — if you have, indeed, reduced global warming, or slowed HIV spread, or guaranteed the nation's heritage is preserved.