You Might Be Good, but Are You Great?

At The Management Centre, we're currently running a research project on how to become great — comparing charity programmes, campaigning and fundraising that are trying to make the "greatness" leap. The data isn't all in yet, but already it supports Collins' thesis that "greatness is not primarily a function of circumstance, but a matter of conscious choice and discipline." Below I outline how you can make Collins' "conscious choices" through three practical stages: disciplined people, disciplined thought and disciplined action.