Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

“Usually, when we test a package, we then send out an expansion test,” DeWitt shares, “but the results were so phenomenal we took a chance and said, ‘The heck with the expansion test, it’s the new control.’”

It was the biggest boost in response over a control in DeWitt’s time working with Harvard. The provocative test became the control at the end of 2004, and it hasn’t been topped since.