Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

“Working on the Harvard product gives you a strong level of authority and trust that’s assumed rather than having to state the credentials. You just say the words Harvard Medical School and its authority is unquestioned. It makes the job much easier.”

The proof of the outer’s success is in the pudding. The 60 percent lift in response speaks for itself, but that’s not the only thing proving its worth. In today’s health culture, supplements are all over the place, with many people taking them on a regular basis, and highlighting supplements on the outer really touched a nerve with prospects. According to DeWitt, a number of people called to find out what the supplement is that they’re not supposed to take. That proved the copy caught their eyes and got them inside.