Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

Engaging contents
Once inside, the contents offer further information on the topics displayed on the outer. Scheck again used strong, informational copy to keep the prospects reading, but the really intriguing aspect lies in the reply form. Spouting out, “YOURS FREE! A sample issue of the HARVARD HEALTH LETTER and two FREE reports!” follows the prototypical direct mail model.