Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

However, the reply form takes a left turn in the way it engages the prospect. Instead of simply sending a typical reply, Harvard offers its prospects the chance to say “yes,” “maybe” or “no” with stickers. A “yes” and “no” sticker system is nothing new. Many marketers do the same to help engage the prospect in the mailing. But the “maybe” sticker is very unique, and may address the guy who does not feel comfortable paying for a subscription at this time but would like to get more information. That way, he can get everything the newsletter offers new subscribers without an obligation to buy, DeWitt explains.