Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

“This package was a real departure for us,” says DeWitt, who fought to push it through. “When it was going through the approval stages, I certainly can’t say it was met with no resistance. But I’m glad we took a chance on it. It’s been more successful than we could have hoped.”

Joe Boland is Target Marketing Group copy editor. This article originally appeared in the May edition of FS sister publication Inside Direct Mail.