Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

Instead of the old, plain view, Scheck designed an outer envelope that resembles an aggressive marketer rather than a respected medical institution. It plays off the quick-fix advertising that often exists today, with the phrase “If anyone suggests you take the ‘health’ supplement named inside … just say ‘Not on your life!’ SAYS WHO? The doctors at Harvard Medical School, that’s who!” on the front, along with teasers of what is inside, highlighted by the “FREE ISSUE AND 2 FREE GIFTS — OPEN NOW!” offer.