Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

Rounding out the package are a bonus report offer with a history of the Harvard Medical School and the newsletter, a voucher reply form, and a small pamphlet with “26 HEALTH REVELATIONS YOU NEED TO KNOW NOW … from the doctors at Harvard Medical School!”

“The copy is more provocative than anything Harvard has done before. It really teases people throughout to get them to keep looking further. There are a number of ‘Ah-ha!’ moments for them,” describes DeWitt, who adds that Scheck really did his homework, including finding information this demographic should know but might not — such as which supplements they shouldn’t be taking.