Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

Convincing the top dogs
Because the effort was a far cry from the typical Harvard mailing, getting it approved was no easy task. According to DeWitt, many of the editors were taken aback by this very “unHarvard” piece. However, she and her marketing colleagues were able to persuade the editors and board members to go out on a limb.