Gold Awards: And the Winners Are ...

The package aligns itself wth Veterans Day, which is, of course, the organization’s most important holiday, and is in keeping with the flavor of PVA’s past premium offerings.

“Our goal was to continue to mail a successful, upscale, embellished card package to high-frequency, long-standing and loyal PVA donors using different art from year to year to keep the package fresh and attractive,” Beausoleil says. “We review the prior two years of packages along with their results, donor comment mail and survey information collected to formulate a basis for art selection.”