Gold Awards: And the Winners Are ...

RENEWAL
Fewer Than 50,000 Pieces Mailed)
Basilica of the National Shrine
Christmas at Mary’s Shrine CD

Submitted by: SCA Direct

Numbers:
Quantity Mailed: 34,034
Cost Per Thousand Mailed: $2,427.54
Response Rate: 22.82 percent
Average Gift: $22.82
Total Out-of-pocket Costs: $82,619
Total Income Generated: $175,042
Cost to Raise a Dollar: $0.47