Gold Awards: And the Winners Are ...

“Donors to the National Shrine are loyal and faithful benefactors,” Oakes says. “Hence, the National Shrine wanted to say thank you in a meaningful, mission-oriented way without a hard ask for donations. But, of course, SCA Direct wanted the shrine to use this mailing as an opportunity to add to its bottom line. To achieve both objectives, we needed a thank-you gift of meaningand value that, when coupled with a soft ask, would move the donor to donate.”