Gold Awards: And the Winners Are ...

Says Oakes, “[This package] had a 418 percent greater net than the control acknowledgement package and more than 350 percent increase in response rate.”

ACQUISITION
(Over 50,000 Pieces Mailed)
Help Hospitalized Veterans
Acquisition Pin/Checkbox Control

Submitted by: Creative Direct Response

Numbers:
Quantity Mailed: 164,384
Cost Per Thousand Mailed: $709.78
Response Rate: 8.87 percent
Average Gift: $9.70
Total Out-of-pocket Costs: $116,676.79
Total Income Generated: $139,911.45
Cost to Raise a Dollar: $0.83