Gold Awards: And the Winners Are ...

Our winner in this category includes a mix of elements that were gleaned from two previously successful packages that were combined in an effort to stand out at a time when the market was flooded with asks from similarly missioned organizations: There’s a war on.

This half-inch thick, 41⁄2-inch-by-9-inch boxed acquisition effort by California-based Help Hospitalized Veterans has an American flag motif, and the outer spotlights a pin with stars and stripes in a round window, four-color photographs of veterans, and a teaser on the front: “Check enclosed,” and on the back: “They sacrificed for freedom. It leaves the cardboard shell that holds all the elements together bare, save an American flag above an image of a snow-covered mountain range on the back.