Gold Awards: And the Winners Are ...

ACQUISITION
(Under 50,000 Pieces Mailed)
NARAL Pro-Choice America
Pin/Pen Prospect Test

Submitted by:Adams Hussey & Assoc.

Numbers:
Quantity Mailed: 25,000
Cost Per Thousand Mailed: $897
Response Rate: 3.02 percent
Average Gift: $22.50
Total Out-of-pocket Costs: $22,425
Total Income Generated: $16,965
Cost to Raise a Dollar: $1.32