Gold Awards: And the Winners Are ...

The effort includes — in addition to the pen and silver NARAL pin freemiums — a 6-inch-by-81⁄2-inch reply device, or “Pro-Choice America Action Form,” a 3-inch-by-81⁄2-inch “Protect Reproductive Freedom” petition to President Bush, an 81⁄2-inch-by-11-inch, four-page letter and a BRE.

Of note is the piece of cardboard that slides out of the outer box and holds the mailing’s elements. In addition to displaying the pen and pin, a 2-inch-by-5-inch section of the holder is a perforated member card, labeled “2004 Member” that donors can fill out and keep. The back of the holder has an image of the United States with “87%” over top it in red and copy reading, “87% of all counties in the U.S. have no abortion provider.”