Gold Awards: And the Winners Are ...

Grand Control of the Year
Ronald McDonald House New York

Archive meister Bobnak says that it’s easy to see why the inaugural Grand Control of the Year winner has been in the mail for five years.

“The letter, written in a first-person point of view, simply and effectively builds the case that the loving support of families is a key factor in the success of children in fighting cancer,” he explains. “The reader is not overwhelmed with a laundry list or statistics about specific services provided by the [organization] but, rather, is left with the powerful impression that families staying there have a basic need — a feeling of togetherness — that the house provides.”