Gold Awards: And the Winners Are ...

Mailed in a No. 10 envelope, this effort includes a one-sided, 81⁄2-inch-by-11-inch reply device, a four-page, 81⁄2-inch-by-11-inch letter and a BRE. The mailing is simple but clear, including cut-out coupons below the perforated reply form that specify what each donation amount will do.

For example, the $20 coupon reads, “1 Night: I have enclosed $20, the cost of a one-night stay for a family at Ronald McDonald House.”