Gold Awards: And the Winners Are ...

“The donor form reinforces the message of the letter,” Bobnak continues. “The five coupons for different donation amounts again drive home the point that a contribution equals support for families.”

At the top of the letter is a note addressed to the Ronald McDonald House from a family whose daughter is getting cancer treatment and needs a place to stay, printed overtop an illustration of a torn-out piece of ruled paper. The letter lays out the benefits of the services provided by Ronald McDonald House interspersed with underlined and bolded copy and testimonials.