Gold Awards: And the Winners Are ...

They were privy to the organizations represented, of course, and to the numbers associated with the packages (quantity mailed, total income generated, cost to raise a dollar, average gift, total out-of-pocket costs, response rate and cost per thousand mailed), but not to the submitting agencies.

Entries were broken into four categories: Acquisition (more than 50,000 pieces mailed), Acquisition (fewer than 50,000), Renewal (more than 50,000) and Renewal (fewer than 50,000). Each judge rated each package within the categories on a scale of 1 to 5 (lowest to highest) in four areas: Results, Revenue, Copywriting and Creative. Winners in each category were the packages with the highest combined scores.