Gold Awards: And the Winners Are ...

Submitted by: Creative Direct Response

Numbers:
Quantity Mailed: 135,019
Cost Per Thousand Mailed: $236.46
Response Rate: 10.54 percent
Average Gift: $21.85
Total Out-of-pocket Costs: $31,926.99
Total Income Generated: $310,019
Cost to Raise a Dollar: 10.02 percent / cost = 89.98 percent net

Young America’s Foundation
Remembering Ronald Reagan Memorial Appeal