Gold Awards: And the Winners Are ...

The Package of the Year was the one with the highest overall score, and Grand Control of the Year was chosen from among 16 entries nominated subjectively by Bobnak, manager of the Who’s Mailing What! Archive, a property of our parent company, North American Publishing. Nominations were rated in the same way as the other categories, in the areas of Copywriting, Creative and Overall Effectiveness. In order to be considered a Grand Control, a package has to have been in the mail for at least three years.