Gold Awards: And the Winners Are ...

Submitted by: PEP Direct

Numbers:
Quantity Mailed: 470,413
Cost Per Thousand Mailed: $1,257.80
Response Rate: 26.18 percent
Average Gift: $14.36
Total Out-of-pocket Costs: $591,685
Total Income Generated: $1,769,274
Cost to Raise a Dollar: $0.3344

Our judges agreed that it’s hard not to be delighted by our Package of the Year winner, a hefty, colorful offering from Paralyzed Veterans of America. Sent in a 61⁄2-inch-by-9-inch outer with butterflies, flowers and yellow, orange and purple colors, this effort has spring written all over it. The outer features a window on the face and back, an orange dot-whack with copy that reads, “Your opinions are important to us. Please fill out the enclosed survey” and the teaser, “You’ve been exclusively selected for this elegant FREE card collection. Just for You!”