Gold Awards Flashback: Doctors Without Borders and KCSM Radio (2007)

From judge Tim O'Leary of Next Generation Fundraising (formerly McPherson Associates): “If you can go through this package without getting emotional, check your pulse.”

The other co-winner was KCSM Radio's "All That Jazz" appeal, submitted by Goodman Marketing Partners.

From judge Steve Froehlich of the ASPCA: “The costs [of this mailing] were surprising for such a small print quantity, and the 30:1 ROI leaves others ‘blue’ with envy.”