Gold Awards Flashback: Doctors Without Borders and KCSM Radio (2007)
The 2013 FundRaising Success Gold Awards for Fundraising Excellence are right around the corner. With that, here's a look back at our 2007 awards, in which two appeals tied for Package of the Year.
The first co-winner was Doctors Without Borders' "Saving Lives, One Child at a Time" package, submitted by LW Robbins.
From judge Tim O'Leary of Next Generation Fundraising (formerly McPherson Associates): “If you can go through this package without getting emotional, check your pulse.”
The other co-winner was KCSM Radio's "All That Jazz" appeal, submitted by Goodman Marketing Partners.
From judge Steve Froehlich of the ASPCA: “The costs [of this mailing] were surprising for such a small print quantity, and the 30:1 ROI leaves others ‘blue’ with envy.”
Read more on the 2007 awards here.
But then, get hopping. Gold Awards time is not only here, but the deadline is darn close! Deadline for getting in your entries for FundRaising Success' eighth annual Gold Awards for Fundraising Excellence is Aug. 26 — please note, that's the delivery cutoff, not postmark.
You can check out all of last year's winners here.
The awards change a little each year based on observations made the previous year, so our categories look a little different for 2013. They are:
Direct Mail
Organization's Annual Operating Budget $10 million or Over
Organization's Annual Operating Budget Under $10 million
Multichannel
Organization's Annual Operating Budget $10 million or Over
Organization's Annual Operating Budget Under $10 million
E-mail
Organization's Annual Operating Budget $10 million or Over
Organization's Annual Operating Budget Under $10 million
Special Events
Organization's Annual Operating Budget $10 million or Over
Organization's Annual Operating Budget Under $10 million
Telemarketing
Organization's Annual Operating Budget $10 million or Over
Organization's Annual Operating Budget Under $10 million
Social-Media Mastery
Does your organization have a stellar social-media strategy that paves the way for the deep donor engagement that eventually fuels fundraising? Have you pulled off a masterful campaign on social media?
Website
What makes your organization’s website a fundraising powerhouse?
On the Edge
Any campaign that pushes the envelope (and/or the bounds of reason). If it was daring overall or even just for your organization, we want to hear about it!
Click here for the entry form, tracking sheet and additional information, then get moving! We look forward to seeing your entries!
- Companies:
- Doctors Without Borders
