Gold Awards Flashback: Habitat for Humanity (2008 Package of the Year)

As we gear up for this year's Gold Awards for Fundraising Excellence competition, take a look back at our winner from 2008, Habitat for Humanity's Habitat Challenge package, submitted by Craver, Mathews, Smith & Co.

From the judges: "This package contains great elements — passion, urgency, storytelling. The letter is short and to the point. Backup [and] the case for support is laid out extremely well. You couldn’t say no. I’d mail this package to my major donors!”