Gold Awards Flashback: Habitat for Humanity International (2008 Package of the Year)

With the 2013 FundRaising Success Gold Awards for Fundraising Excellence submission period in full swing, take a look back at the 2008 Package of the Year winner, Habitat for Humanity International's “Habitat Challenge” special development appeal, submitted by Craver, Mathews, Smith & Co.

From judge Margaret Guellich, then-director of major gifts and planned giving at the Roman Catholic Diocese of Metuchen (New Jersey): "This package contains great elements — passion, urgency, storytelling. The letter is short and to the point. Backup [and] the case for support is laid out extremely well. You couldn’t say no. I’d mail this package to my major donors!”