Gold Awards Flashback: Make-A-Wish Foundation

The deadline for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence is getting closer, so it’s a good time to consider a true powerhouse package honored in 2007, from the Make-A-Wish Foundation.

This Gold Award Grand Control winner (in the mail for three years or more) stood out due to its longevity—it had been mailed since 2003—as well as the personal experience at the heart of the campaign.

The letter recounts the story of Eloise, a little girl undergoing chemotherapy for her cancer, who wanted nothing more than to feel like a princess.

Her father’s appeal to the group, known for granting children’s wishes, still sways today: a version of this package, complete with personalized name and address labels and a notepad, has been mailed well into 2015.

Read more about the 2007 Grand Control winner here.

Then, get your submissions ready for the 2015 Gold Awards. The deadline is Sept. 14. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2014 and Dec. 31, 2014.

Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75.

Each entry must be submitted individually and be accompanied by its own entry form and check. Please submit two copies of each entry.

Entries should be mailed to:

NonProfit PRO Gold Awards
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130
Attn: Sean Norris

You’ll find an entry form, tracking sheet and additional information here. We look forward to reviewing your entries and all of the outstanding campaigns!