Gold Awards Flashback: Marine Toys for Tots Foundation

With the deadline for the NonProfit PRO Gold Awards now less than two weeks away, think about the simplicity of one 2010 winner from the Marine Toys for Tots Foundation.

The “3 Cent Bank” package, submitted by CDR Fundraising Group, at first glance looks like a typical direct-mail package that includes coins. The recipient sees the coins showing through the outer window, and feeling some guilt, sends them back in as directed, along with a donation … right?

No, not really. Not this time. Here, a coin bank was provided as well. This gave the donor the option of saving the coins and using them later, when more coins were accumulated, to buy a holiday gift for a child. Or, the donor could contribute again right away. Maybe even do both.

Going up against the organization’s champion, long-term, control calendar package, this package beat it on several counts.

You can read much more about the 2010 Direct Mail: Renewal (50,000 or more mailed) Gold Award winner here.

Then, get your submissions, however you feel they need to be shown, ready for the 2015 Gold Awards. The deadline is Sept. 14. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2014 and Dec. 31, 2014.

Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75.

Each entry must be submitted individually and be accompanied by its own entry form and check. Please submit two copies of each entry.

Entries should be mailed to:

NonProfit PRO Gold Awards
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130
Attn: Sean Norris

You’ll find an entry form, tracking sheet and additional information here. We look forward to reviewing your entries and all of the outstanding campaigns!