Gold Awards Flashback: World Vision U.S. (2011 Package of the Year)

As we gear up for this year's Gold Awards for Fundraising Excellence competition, take a look back at our winner from 2011, World Vision U.S.'s Back to School Bounceback "Flight," submitted by Russ Reid.

From the judges: "Some packages just take off, making response rates soar and flying higher than even their creators could imagine. In most cases, those sky-high accolades are just metaphorical.