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Judging for the FS Gold Awards for Fundraising Excellence has always been grueling. This year, however, was particularly tough (read: intense but fun) because our judges decided to up the ante all on their own.
In years past, entries were judged on a numerical basis by each judge on results, revenue, copy and creative. This year, they decided to rate each of the entries subjectively, carefully studying them on their own and then discussing each one as a group and naming the winners in each category.
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- Companies:
- Human Rights Campaign
- Target
E
Margaret Battistelli Gardner
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