Editor's Note: Gold Awards Notes

Adds Steve: "Each of the judges brought a different set of experiences to the group and had slightly different areas of focus and expertise. It was helpful to hear each other explain why we liked or disliked a 
package, and to lobby those preferences to the larger group."

"We decided it would be more interesting if we evaluated the 
campaigns based on a more diverse basket of factors, like emotional reaction or the creativity of the package design, as well as the cold, hard numbers," Paul says. "This way, we more carefully considered each one on its own merits and how it stood out (or not) in its group."