Social Media: Findlay Hancock County Community Foundation

• Build brand awareness
• Acquire, engage and convert individuals to lasting supporters
• Cultivate the next generation of donors
• Drive traffic to the website
• Target its desired audience, women aged 45 to 54

The foundation used industry research to create its objectives and diligently tracked its progress. Once it starting posting regularly, “we started to see exciting results, and we’ve continued to increase out engagement and reach since then,” the submission form states.