Social Media: Findlay Hancock County Community Foundation
According to the foundation, using social media enabled it to recruit more than 500 community members to attend an event, raising $4,187 in contributions; one donor was inspired to pledge his support for three years after watching a YouTube video on one of the foundation’s cross-cultural projects; and the foundation’s Facebook page more than quintupled engagement from the first quarter to the third quarter in 2012.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Website: Covenant House
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