Gold Awards Time!

Or maybe the dog grabbed the mail as it went into the slot, and the intended recipient never even saw it. Or he was just too busy to read it at the time and tossed it on the table, where it got covered by the weekly coupon insert, the gas bill and an old pizza box.

But that was then (not all that long ago), and this is now — the age of multichannel communications, when fundraisers have a multitude of ways to reach donors, potential donors and other supporters. You all have had to step up your game to meet folks where they are (be it in the postal mail, email, online, on the streets, etc.). And you certainly have, creating messaging that is as powerful online as it is on paper, or on the phone, or at the intersection of, “Gee, I’m in a hurry,” and, “Wow, I want to help.”