Golf Tournaments: Case in Point

When the Arby’s Foundation first approached Big Brothers Big Sisters of the Bluegrass, based in Lexington, Ky., about becoming a part of the Arby’s Charity Tour, the organization was skeptical and worried that the event would be too much work for not enough profit, and said, “No thanks.”

Arby’s re-approached the board and asked it to reconsider, saying it would guarantee that the organization would make $25,000 and the Arby’s Foundation would organize the event. All BBBS of the Bluegrass needed to do was work at getting local foursome teams to sign up. The organization agreed to give the event a shot and see what happened.