Golf Tournaments: Case in Point

Gomes says he asked the board member if he could find a presenting sponsor for the tournament — a $25,000-a-year commitment. The board member came back to Gomes a week later and volunteered his dealership to be the sponsor.

Since that time, BBBS of the Bluegrass has gotten a company to co-sponsor the event with the Cadillac dealership, with each company putting up $12,500. Aside from fronting the money, co-sponsors serve on the tournament committee and recruit teams for the event.