Good to Great: Growth Strategies for Up-and-Coming Nonprofits

This helps lead to adopting innovative approaches that build long-term success—not short-term wins such a direct mail test or new database. It's about finding new ways to deliver services, build new partnerships, and meeting the need and new demands in society. It's incumbent upon leadership to find and invest in the techniques and technologies that will transform the way the organization operates. Then the nonprofit must build momentum with these new changes to show progress and change the mind-set of being satisfied with good in order to achieve greatness.