Good to Great: Growth Strategies for Up-and-Coming Nonprofits

According to the Blackbaud 2014 Charitable Giving Report, online giving over the last year grew a formidable 8.9 percent, a strong indicator that more people are willing to give online than ever before. Once these donors are acquired, it would be a shame to let them go!

Stewardship is the most important strategy when engaging a donor year-round. There are a few obvious pieces of communication to start with: Does the organization send a thank-you email and email welcome series? Is the content compelling—would the writer open it? Does the organization ever talk to this donor again?